Instagram brand colors
Instagram's brand colors are whitesmoke (#F8F8F8), lavenderblush (#F8F0F8), gold (#F8C000) and crimson (#F80060).
Photo, video, and social networking platform.
Instagram brand color palette
The core colors Instagram uses across its logo and interface. Click any swatch to copy its hex code.
whitesmoke
#F8F8F8
rgb(248, 248, 248)
lavenderblush
#F8F0F8
rgb(248, 240, 248)
gold
#F8C000
rgb(248, 192, 0)
crimson
#F80060
rgb(248, 0, 96)
| Color | Name | HEX | RGB | Role |
|---|---|---|---|---|
| whitesmoke | #F8F8F8 | rgb(248, 248, 248) | — | |
| lavenderblush | #F8F0F8 | rgb(248, 240, 248) | — | |
| gold | #F8C000 | rgb(248, 192, 0) | — | |
| crimson | #F80060 | rgb(248, 0, 96) | — |
Instagram logos
The 13 marks Instagram publishes, at original quality. Copy one to the clipboard (SVG as code, everything else as an image), or save the original file.
Primary logo
SVG
Logo
SVG
Symbol
SVG
Symbol
SVG
Alternate
SVG
Alternate
SVG
Logo
PNG
Logo
PNG
Symbol
PNG
Symbol
PNG
Alternate
PNG
Alternate
PNG
Logo
WEBP
Instagram extracted color palette
Every color Instagram puts on screen, taken two ways: sampled from a live screenshot of instagram.com, and read out of the site's own stylesheets. Click any swatch to copy its hex code.
The instagram.com homepage, as captured for this palette.
lightsteelblue
#C8CBEB
rgb(200, 203, 235)
antiquewhite
#E1D9C3
rgb(225, 217, 195)
black
#402F1A
rgb(64, 47, 26)
aliceblue
#E4F1F2
rgb(228, 241, 242)
darkolivegreen
#856A43
rgb(133, 106, 67)
goldenrod
#D39600
rgb(211, 150, 0)
About Instagram
Instagram is a global consumer social media platform where users create profiles, share photos and videos, follow other accounts, message each other, discover creator and brand content, and engage with short-form video, Stories, live streams, and shopping-related features. Its core business is a social networking and digital advertising platform, not developer software.
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