The colorize.design blog

Guides to color palettes, brand identity and design systems.

  • Guides

    How to Extract Brand Colors From Any Website

    You need the exact colors a site uses, and you need them as hex codes rather than as a hunch. Maybe you're building a pitch deck for a client, matching an integration to a partner's brand, or…

  • Comparisons

    Colorize vs Site Palette: Which Extractor to Use

    Site Palette and Colorize solve the same sentence ("get me the colors this website uses") from opposite ends. Site Palette is a browser extension: you sign in, install it, and it quantizes what is…

  • Color Theory

    The Best Way to Extract Dominant Colors From a Logo

    Reach for a color extraction library and you will almost certainly get median cut, usually through ColorThief or one of its ports. Feed it a photograph and it does a genuinely good job. Feed it a logo…

  • Engineering

    How to Extract Brand Colors From Modern CSS

    For about fifteen years you could collect every color a website used with three regular expressions. One for hex, one for rgb() and rgba(), one for hsl() and hsla(). Between them they matched…

  • Engineering

    How to Extract Brand Colors From SVG Logos

    An SVG is a text file with the colors written in it. Compared to sampling pixels out of a PNG, reading fill="#1F6FEB" out of some markup should be the easy case. In practice SVG logos are the single…

  • Color Theory

    The Complete Guide to Accurate Brand Color Palettes

    You point an extractor at a logo, ask for the brand palette, and get five colors back. Three of them are the same blue.

For developers

Build with brand data

Fetch logos, colors, fonts and company details for any website in one API call, the same API that powers colorize.design.