Alibaba brand colors
Alibaba's brand colors are Orange Red (#FF6602) and Black (#3A190B).
Global B2B marketplace connecting manufacturers, suppliers and buyers with trade protections.
Alibaba brand color palette
The core colors Alibaba uses across its logo and interface. Click any swatch to copy its hex code.
Orange RedBrand
#FF6602
rgb(255, 102, 2)
BlackDark
#3A190B
rgb(58, 25, 11)
| Color | Name | HEX | RGB | Role |
|---|---|---|---|---|
| Orange Red | #FF6602 | rgb(255, 102, 2) | Brand | |
| Black | #3A190B | rgb(58, 25, 11) | Dark |
Alibaba extracted color palette
Sampled from a live screenshot of alibaba.com — the colors a visitor actually sees, including imagery and gradients that never appear in the stylesheet. Click any swatch to copy its hex code.

The alibaba.com homepage, as captured for this palette.
darkslategray
#12332C
rgb(18, 51, 44)
gainsboro
#E2E2EA
rgb(226, 226, 234)
linen
#F7F3EA
rgb(247, 243, 234)
whitesmoke
#ECF4F4
rgb(236, 244, 244)
gray
#887C6D
rgb(136, 124, 109)
chocolate
#F28632
rgb(242, 134, 50)
About Alibaba
Alibaba.com serves businesses seeking wholesale sourcing and companies looking to sell or export goods internationally. It offers searchable supplier and product catalogs, buyer-seller matchmaking, trade leads, and storefront tools for suppliers. The platform includes payment protection, money-back policies, shipping and logistics integrations, and programs such as tax-exempt purchasing to support cross-border trade. Buyers can compare manufacturers and verify suppliers, while sellers get access to international demand and seller support services. Its combination of large-scale global reach, integrated trade protections, and logistics support distinguishes it from single-market or consumer-focused e-commerce sites.
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