Baidu brand colors

Baidu's brand colors are Royal Blue (#4E6EF2), red (#E00000), Black (#222222) and White (#FFFFFF).

China's leading Chinese-language search engine with vast web index.

Get JSON for baidu.com Visit baidu.com

Baidu brand color palette

The core colors Baidu uses across its logo and interface. Click any swatch to copy its hex code.

Royal BlueAccent

#4E6EF2

rgb(78, 110, 242)

redAccent

#E00000

rgb(224, 0, 0)

BlackDark

#222222

rgb(34, 34, 34)

WhiteLight

#FFFFFF

rgb(255, 255, 255)

Baidu brand colors with hex and RGB values
Name	HEX	RGB	Role
Royal Blue	#4E6EF2	rgb(78, 110, 242)	Accent
red	#E00000	rgb(224, 0, 0)	Accent
Black	#222222	rgb(34, 34, 34)	Dark
White	#FFFFFF	rgb(255, 255, 255)	Light

Baidu extracted color palette

Every color Baidu puts on screen, taken two ways — sampled from a live screenshot of baidu.com, and read out of the site's own stylesheets. Click any swatch to copy its hex code.

The baidu.com homepage, as captured for this palette.

gainsboro

#E5E2DA

rgb(229, 226, 218)

lavender

#E7E6F3

rgb(231, 230, 243)

whitesmoke

#EEF5F7

rgb(238, 245, 247)

sienna

#995C2E

rgb(153, 92, 46)

royalblue

#5B6AD5

rgb(91, 106, 213)

tomato

#FC5447

rgb(252, 84, 71)

Black

black-100

#000000

rgb(0, 0, 0)

black-200

rgba(0,0,0,.05)

black-300

rgba(0,0,0,.06)

black-400

rgba(0,0,0,.1)

black-500

rgba(0,0,0,.3)

black-600

rgba(0,0,0,0)

Darkgray

darkgray-100

#AAAAAA

rgb(170, 170, 170)

darkgray-200

#A8ACAD

rgb(168, 172, 173)

darkgray-300

#AFAFAF

rgb(175, 175, 175)

darkgray-400

#A5ABAC

rgb(165, 171, 172)

darkgray-500

#9B9B9B

rgb(155, 155, 155)

darkgray-600

#B1B2BA

rgb(177, 178, 186)

Gainsboro

gainsboro-100

#DBDBDB

rgb(219, 219, 219)

gainsboro-200

#D9D9D9

rgb(217, 217, 217)

gainsboro-300

#D8D8D8

rgb(216, 216, 216)

gainsboro-400

#DCDDE0

rgb(220, 221, 224)

gainsboro-500

#E1E1E1

rgb(225, 225, 225)

gainsboro-600

#DBDCE0

rgb(219, 220, 224)

Ghostwhite

ghostwhite-100

#F6F7FE

rgb(246, 247, 254)

ghostwhite-200

#F5F7FE

rgb(245, 247, 254)

ghostwhite-300

#F3F6FF

rgb(243, 246, 255)

ghostwhite-400

#F5F6FA

rgb(245, 246, 250)

ghostwhite-500

#F1F3FD

rgb(241, 243, 253)

ghostwhite-600

#F0F3FF

rgb(240, 243, 255)

Mediumslateblue

mediumslateblue-100

#7274F9

rgb(114, 116, 249)

mediumslateblue-200

#4569FF

rgb(69, 105, 255)

mediumslateblue-300

#9F66FF

rgb(159, 102, 255)

mediumslateblue-400

#286AFF

rgb(40, 106, 255)

mediumslateblue-500

#3366FF

rgb(51, 102, 255)

mediumslateblue-600

rgba(51,102,255,.4)

Royalblue

royalblue-100

#4662D9

rgb(70, 98, 217)

royalblue-200

#4E71F2

rgb(78, 113, 242)

royalblue-300

#4E6FF2

rgb(78, 111, 242)

royalblue-400

#4E6EF2

rgb(78, 110, 242)

royalblue-500

rgba(78,110,242,.06)

royalblue-600

#3D7DFE

rgb(61, 125, 254)

Whitesmoke

whitesmoke-100

#F5F5F5

rgb(245, 245, 245)

whitesmoke-200

#F5F5F6

rgb(245, 245, 246)

whitesmoke-300

#F8F8F8

rgb(248, 248, 248)

whitesmoke-400

#F2F2F2

rgb(242, 242, 242)

whitesmoke-500

#F9F9F9

rgb(249, 249, 249)

whitesmoke-600

#F1F1F1

rgb(241, 241, 241)

Aliceblue

aliceblue-100

#F0F7FF

rgb(240, 247, 255)

aliceblue-200

#EDF6FF

rgb(237, 246, 255)

aliceblue-300

rgba(240,246,255,0)

aliceblue-400

#F0F6FF

rgb(240, 246, 255)

aliceblue-500

#E8F7FF

rgb(232, 247, 255)

aliceblue-600

#EEF3FF

rgb(238, 243, 255)

Silver

silver-100

#BBBBBB

rgb(187, 187, 187)

silver-200

#B8B8B8

rgb(184, 184, 184)

silver-300

#C0C2C8

rgb(192, 194, 200)

silver-400

#C4C7CE

rgb(196, 199, 206)

silver-500

rgba(183,185,193,.6)

silver-600

#B7B9C1

rgb(183, 185, 193)

White

white-100

#FFFFFF

rgb(255, 255, 255)

white-200

rgba(255,255,255,.8)

white-300

rgba(255,255,255,.9)

white-400

rgba(255,255,255,.7)

white-500

rgba(255,255,255,.65)

white-600

rgba(255,255,255,.3)

Cornflowerblue

cornflowerblue-100

#8399F5

rgb(131, 153, 245)

cornflowerblue-200

#77A9F9

rgb(119, 169, 249)

cornflowerblue-300

#4DADFE

rgb(77, 173, 254)

cornflowerblue-400

#7777CC

rgb(119, 119, 204)

cornflowerblue-500

#7A77C8

rgb(122, 119, 200)

cornflowerblue-600

#4367B4

rgb(67, 103, 180)

Tomato

tomato-100

#F14D2D

rgb(241, 77, 45)

tomato-200

#F74A4A

rgb(247, 74, 74)

tomato-300

#F54545

rgb(245, 69, 69)

tomato-400

#F73131

rgb(247, 49, 49)

tomato-500

#FF3333

rgb(255, 51, 51)

tomato-600

rgba(255,51,51,.4)

About Baidu

The site provides a Chinese-language search engine that indexes and retrieves information from an extensive corpus of Chinese webpages. It enables Chinese-speaking users to find relevant content quickly through keyword queries and ranked search results. The platform also supports related search verticals such as news, maps, images, and specialized result types. It emphasizes local relevance and Chinese-language indexing to improve result accuracy for its primary audience. The service offers commercial search placements and developer-facing tools and APIs for integration. Its core users are mainland China and other Chinese-speaking internet users seeking information and online services.

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