The New York Times logo

The New York Times brand colors

The New York Times's brand colors are Crimson (#D0021B), Black (#000000) and White (#FFFFFF).

In-depth global reporting and investigative journalism from a large newsroom

The New York Times brand color palette

The core colors The New York Times uses across its logo and interface. Click any swatch to copy its hex code.

CrimsonAccent

#D0021B

rgb(208, 2, 27)

BlackDark

#000000

rgb(0, 0, 0)

WhiteLight

#FFFFFF

rgb(255, 255, 255)

The New York Times brand colors with hex and RGB values
ColorNameHEXRGBRole
Crimson#D0021Brgb(208, 2, 27)Accent
Black#000000rgb(0, 0, 0)Dark
White#FFFFFFrgb(255, 255, 255)Light

The New York Times extracted color palette

Every color The New York Times puts on screen, taken two ways — sampled from a live screenshot of nytimes.com, and read out of the site's own stylesheets. Click any swatch to copy its hex code.

Screenshot of the nytimes.com homepage

The nytimes.com homepage, as captured for this palette.

whitesmoke

#F6F5F0

rgb(246, 245, 240)

lightslategray

#8B8CA0

rgb(139, 140, 160)

darkslategray

#41453D

rgb(65, 69, 61)

gray

#7D7674

rgb(125, 118, 116)

lightgray

#C0CDCD

rgb(192, 205, 205)

lightgray

#DFC6C5

rgb(223, 198, 197)

About The New York Times

The site serves a broad international audience of readers seeking timely news, analysis and original reporting. It publishes breaking stories, long-form investigations, opinion pieces, multimedia packages, photojournalism and video produced by reporters across more than 150 countries. Editorial offerings span politics, business, technology, science, health, culture, sports, cooking, games and product reviews, plus specialty verticals and newsletters. The site also produces podcasts, puzzles and bespoke content like recipe collections and product reviews. Access includes a mixture of free content and subscriber-only material behind a paywall. Its distinguishing features are a large network of staff journalists, emphasis on investigative and explanatory journalism, and a range of supplementary products (newsletters, podcasts, games, and review services).

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